“The interesting thing about the top 200 to 300 tweeters - a lot of the...” — Dick Costolo Quote

“The interesting thing about the top 200 to 300 tweeters - a lot of them are musicians, actors, etc. LeBron James, etc. I think Lady Gaga is number one. But! They're not all celebrities. There's 'CNN Breaking News.' And the 'New York Times.' And other brands like Gary Vaynerchuk, who aren't really that known outside that world.”

“I try to spend a lot of time with people outside my direct reports. The view from the top is totally distorted. If you only spend time with your directs, you have no perspective on what's really going on.”

“There are a million brands of micellar water, but the Bioderma was recommended to me by a makeup artist, and it really cleans your face when you're not able to wash it on the spot.”

“Why not mesh the brands more? I don't think there is anything wrong with that.”

“Mastering the paradox of star brands is very difficult and rare - fortunately.”