“The currency of universal values make brands innately sharable.” — Simon Mainwaring Quote

The currency of universal values make brands innately sharable.

Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.

As we all know, lasting relationships can't be rushed.

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.

From my point of view, I'd like to bring other meaningful events through WWE, whether that's NXT or the United Kingdom championships, taking international brands and putting them on in those markets.

What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.

I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.