“If anything, the impact of digital technology is creating bigger brand...” — Anita Elberse Quote

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

Most of my colleagues have research awards on the shelf. I have party invites.

The entertainment business remains a business of blockbusters, and increasingly so.

If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.

Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.

I kind of like more heritage brands and heritage luggage and I will say I've been using my Samsonite suitcases on all these flights and it really makes a huge difference. They glide! Hashtag: Glide.

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

I am very happy working for my European brands. My legacy isn't going to be a museum. Yet I would be very good at it. It's so painful. It's like everything - the same old guys - Herzog & de Meuron, Frank Gehry, Renzo Piano - they don't pick original people.

Most brands want to see their products used in creative ways.