“A few brands have asked me to design shorts for them. I'm not sure abo...” — Juergen Teller Quote

A few brands have asked me to design shorts for them. I'm not sure about that. I don't want to have them as a mass product, and suddenly everybody is walking around in them.

I like the idea that things can exist in different formats - in a gallery, a fashion ad, in books.

In Germany, the body is treated rather differently than in the U.K. or U.S. I grew up with a swimming pool in our garden and a sauna in our basement.

I want adventure in my life. I want to do things I haven't done before. These Hollywood people are so careful of their image and looking right, but there's a wildness when I come into the photographs. I just want to wade through rivers, climb mountains.

AOL has a great collection of brands, and the question is, 'Can they innovate and scale their business?' And those are very challenging things to do. But I think they are well positioned to grow.

The great thing about WWE is the fact they are branching out and doing more brands. Having this just creates more opportunities for everybody, and I just want them all to get a chance. Especially in England. I know we have a lot of British superstars, but it's still a lot harder for Brits to come over here in America.

When brands advertise with sports players, it inspires people to be part of and play sport.

I love brands. If something is branded, it has legs that can grow.