The World Motivation
There's a lot of criticism of brands getting involved with political messages, people sometimes don't like that, but I think it's really important. They have massive audiences and they have a huge reach.
“There's a lot of criticism of brands getting involved with political messages, people sometimes don't like that, but I think it's really important. They have massive audiences and they have a huge reach.”
— Dawn O'Porter · Brands
Explore more quotes by Dawn O'Porter on topics like Brands, wisdom, and life lessons.
“There's a lot of criticism of brands getting involved with political messages, people sometimes don't like that, but I think it's really important. They have massive audiences and they have a huge reach.”
“I have literally wanted a vintage business for as long as I can remember, but I am glad I waited. I've learned so much over the past ten years. So much about quality, shape and how to spot what truly is vintage and what isn't.”
“I read a lot until was about 12, then as a teenager I was more interested in kissing boys. But I kept a diary for a few years, so words were a big part of my teenage years.”
“I thought we were getting more liberal as a society, more inclusive and I'm gutted racism has come back stronger with Brexit, devastated and I feel Brexit promotes a racist attitude.”
“Working in the shop has taught me how utterly ridiculous the female fear of knees is. It's a bloody knee. It's bone. We can't control our knees, our knees are not our fault. We cannot let this continue, we have to abandon this ridiculous new obsession and set the knee free.”
“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.”
“Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.”
“Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.”
“With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.”
“I think my style is definitely urban chic. I love mixing street style with the high-end luxury brands, like Gucci, for example. Quite fun.”