“There's all these stores all over the country and a lot of them are sm...” — Sara Davies Quote

“There's all these stores all over the country and a lot of them are small but they're like little Aladdin's caves full of exciting nooks and crannies filled to the brim with products. Then you've got Hobbycraft, which is like a supermarket for crafts. What we want to be is a hybrid between the two.”

“I am incredibly passionate about craft but am just as passionate about supporting local craft companies.”

“I knew, back when I was starting up, that if I had something that could be developed for the mass market, I could really take it forward.”

“The most famous man in the world has his down days. It's life. But, for me, the rainy moments are isolated moments. I'm always at least half-full. And the rest of the time I'm smiling - all the way up to the brim.”

“Life's enchanted cup sparkles near the brim.”

“Easy-to-grip handles are particularly important when a dish is hot and filled to the brim. The last thing you want is to grab skimpy handles with thick oven mitts and have the whole thing come crashing to your kitchen floor.”