“Movie promotions - as with all business, it is an important part of an...” — Ekta Kapoor Quote

“Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.”

“If someone doesn't like something, it's their prerogative not to like it. It's not possible to please everyone. That doesn't mean that I'm going to change my mental make-up. I follow my instinct.”

“Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.”

“The big budget films have money to do things that are not necessarily essential but sure are comforting. The catering is usually much better. And you have way more of anything you could possibly need. You definitely get a trailer. My shirt and suit for 'Million Dollar Baby' were tailor made.”

“Every family in America knows they have to do a budget. Every small business in America knows they have to do a budget. Every local government, every state, knows they have to do a budget.”

“Occasionally I'll be a producer for hire on a larger budget movie, but with Blumhouse Pictures, we mainly focus on micro-budget, under-$5-million-dollar movies. That's what we're in business to do, and that's what we're in business to make.”