“All this technology has not changed the way NFL Films does business an...” — Steve Sabol Quote

All this technology has not changed the way NFL Films does business and our process. Yes, with one touch of a button now you reach millions of people but it is still the same approach that my father and I started out with.

I always was fascinated by neat nicknames.

Covering a Super Bowl is actually one of the easiest things we do because our most experienced people are there. We'll have 25,000 feet of film and there's no way you're going to miss anything.

The importance of an artist is bringing new signs into a language.

When we started in the early '60s, football had a little bit of a tradition. But, they didn't have a mythology. And NFL Films, through our music and our scripts and our photography, created a mythology for the sport.

If I can reach a half-million people with the click of a button, that's more powerful than finding half of a million people to give a dollar to.

We live in a world where people can ridicule you at the push of the button. They can question you at the push of a button.

Millions of Indians undertake their daily commute in our cities using their own vehicles, cabs, or other modes of personal transportation. With Shuttle, we intend to create a comfortable and reliable commute experience for them at the tap of a button on their smartphones.

I'm trained to button scenes and round things off, and I get rewarded for doing that.