“The mindset that I have on every project I take on is, 'How do I make ...” — Aaron Ruell Quote

“The mindset that I have on every project I take on is, 'How do I make this interesting enough for me to want to stop and look at it?' So in that regard, what I do behind the camera, whether it's still or motion picture, is the same.”

“My introduction to the Madonna Inn came as a young boy when we would take summer vacations to a nearby town. My dad would take us into their gift shop bathroom, which was a huge waterfall that functioned as the men's urinal. So as a kid, this was the most amazing thing I had ever seen.”

“I remember, as a kid, nothing struck me funnier than seeing Richard Nixon look into the camera and sincerely tell everyone he didn't know where the 18 minutes had gone from his tapes. But there was all this sweat on his upper lip. We knew he was lying. He knew we knew he was lying. But he was determined to tell the lie.”

“Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.”