“Reducing a product's definition to a list of features and functions ig...” — Alan Cooper Quote

“Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.”

“We're building what I call 'software apartheid.' We're in the process of creating a divided society: those who can use technology on one side, and those who can't on the other. And it happens to divide neatly along economic lines.”

“The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.”

“Our best line of defense, trying to keep this nation safe and secure, is an effective intelligence-gathering capability, with robust congressional oversight.”

“I'm capable of a ton of work. My Kirby gene has been fully activated. And by that, I mean the capability to draw many pages.”

“When I speak and say I am the best in the world and have the capability to dominate everybody in my weight class, I really believe that.”