“What we are asking the consumer to do is learn to buy and have habits ...” — Jay Blades Quote

“What we are asking the consumer to do is learn to buy and have habits in a completely different way. To think about the carbon footprint of whatever they're buying. Whether it's food, the t-shirt, the car.”

“For years, I'd run community groups. I was the person people would come to when their children were arrested, something was going on at school, there were two gangs fighting: 'Call Jay, he'll sort it out.'”