“Diversity is very, very important. I talk about it frequently. And my ...” — Brian France Quote

“Diversity is very, very important. I talk about it frequently. And my efforts there should never be challenged no matter what my political view.”

“The France family is locked and loaded in its dedication to Nascar.”

“We want to find a way to be an environmental leader in motor sports, as well as in sports in general.”

“I thought I'd go into law or something. I always loved NASCAR, but I didn't view it as a business opportunity.”

“My hope is, and I know there are a couple of big manufacturers, and there always are - this is not breaking news - there's always somebody who has an interest in at least understanding the NASCAR opportunity, and so my sense of it is over time that we will have a fourth manufacturer.”

“I would say that if there is one thing we could have done better in the last 10 years under my watch, is when we launched what we called 'the new car.' It is now called the Gen-5. We just didn't get the collaboration we needed to get from the industry, the owners, the drivers, the engineers and car manufacturers.”

“I like having the radio on, that way you're challenged to listen to things that aren't your choice.”

“I'm challenged by people like Russell Crowe and Sean Penn who come in with such incredible discipline and power.”

“I was simply challenged very early to learn to read a game. Offensive and defensive. That helped me a lot in retrospect.”

“Dancers, like all performing artists, like nothing better than to be challenged.”

“You'll never be disappointed if you always keep an eye on uncharted territory, where you'll be challenged and growing and having fun.”

“I've been writing for years, you know, and when I get to a particular place, city, or different locale, I find myself first of all being challenged by those that love me to write more.”