“The second thing for me, probably a few clicks down, is the idea that ...” — Will Wright Quote

The second thing for me, probably a few clicks down, is the idea that The Sims smoothly age and have different concerns and motivations and needs at different age ranges.

It used to be that you knew your neighbors and maybe your coworkers - the people in your physical vicinity.

And every now and then people find the bugs, and they interpret those as cool failures in the Sims terms. For them it's like a treasure hunt, you know.

In an online community, there's this kind of social economy between the community members. Some people have status because they make cool skins or that's a good website that's visited a lot, but there's no real gameplay there.

You never know what's going to happen. It's kind of nice to limit your expectations so when something clicks, you go, 'Hey, that's nice. Thank you.'

We can't say whether a film will be a hit or flop. There's something which just clicks with people.

Negativity gets attention and gets clicks.

Trying to get the sentences right and the structure of the narration right is about as big a job as I can handle. But I also know that if you handle that job properly, everything else just clicks into place.

We live in the Internet age. Everyone wants clicks. Clicks are what sells.