“Nobody should force you to do a bad piece of work in your whole life -...” — George Lois Quote

“Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.”

“These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.”

“You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.”

“It's hard not to take it personally when being wait-listed, passed over for a promotion, or losing a client to a competitor. But while feeling aggrieved may be an understandable reaction, it's not productive - it's not a good use of the experience.”

“There are many different kinds of PCs. You have fixed, virtual, tablets, notebooks, ultrabooks, desktops, workstations. What you find in commercial PCs, business PCs, is that there's a really long tail of usage on client devices.”

“We'd never make Slack an email client, but it's good to support sending emails into it. There's quite a bit of formatting you can do. When I get an email from the outside world that I want to share with team, I cut and paste it into Slack. But really, I should be able to import that email as an object.”