“I will do films I want to make. I will never make a film for commerce.” — Vijay Krishna Acharya Quote

I will do films I want to make. I will never make a film for commerce.

In 2003, when I wrote the first 'Dhoom,' we were at the end of the curve of a certain kind of Hindi film, which was quite plastic. 'Dhoom' was unconventional then.

If I want to tell a story to 10 people, I don't need a star. If I want to tell it to 10,000 people, the best case scenario is you get an actor and a star.

Box office success is pertinent but the story has to have a life beyond the two hours.

Many people want to be a part of this industry only because of its glamour. What they have to understand is that it takes hard work to make it big. Imitation and bootlicking won't get you through.

In my teens I was interested in photography. Then I decided that I should learn something about the world of commerce. And I came to America at age 17 to escape Europe. I went to NYU - nothing better than being 17 years old and coming to New York.

Conflicting commercial regulations of the different States shackled and diminished both foreign and domestic trade; hence the power to regulate commerce was conferred.

Freedom of navigation, as ensured by the Navy, is critical to America's ability to project power by moving men and equipment over 70 percent of the earth's surface and to maintaining world trade and commerce.

I am excited Sundial and Unilever have created this partnership, rooted in a purpose-driven ethos, that represents an incredible opportunity to take our Community Commerce economic empowerment and impact model to another level.