“I wouldn't say you can engineer viral. But there is viral content that...” — John Cabrera Quote

“I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.”

“YouTube's audience is very specific. They are ready for great content. But you have to engage with the audience in a very direct fashion.”

“Everybody that's on a set - from the director to the grips to the electricians - it's all about problem solving. So, as empowered as you can make everybody feel, that's really important.”

“How much should the state be involved in regulating the growth in communities when you already have a county doing it, or a city doing it?”

“My earnest hope is that what we started in terms of building partnerships with communities across America will continue, that we will continue our efforts to reduce crime and violence.”

“San Francisco lags behind other communities in providing a vital, vibrant and ecologically sustainable urban canopy, as well as open space in the city.”