“Corporate identity deals with how a company is perceived. When you're ...” — Saul Bass Quote

“Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.”

“Way back in the beginning, I would say in the 20s, when titles were first being treated for films, there was a lot of crazy stuff going on. Everybody was inventing. There were no conventions. Everything was up for grabs.”

“I pay higher premiums because my speeding points spell 'recklessness' to the insurance company, but you can't imagine how risk-averse I am at the wheel. I only go over 30 at all because it's dangerous to drive too much slower than everyone else.”

“I am not influenced by the techniques or fashions of any other motion picture company.”

“My company is known for being funny as well as moving. You get a bit of everything in these shows. I think people know they're going to have a surprising experience.”