“It's a world where you're going to have a phone, a tablet, a computer ...” — Phil Schiller Quote

“It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.”

“It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.”

“There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?'”

“The ARPAnet was the first transcontinental, high-speed computer network.”

“Writing can be a very solitary business. It's you sat at a desk typing words into a computer. It can get lonely sometimes and lots of writers live quite isolated lives.”

“I'm not a big computer person.”