“The value of an item - in the mind of a consumer - is simply the diffe...” — Roy H. Williams Quote

“The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.”

“Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.”

“String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.”

“I had this a-ha moment of, 'I have got to engage with the consumer directly and get them to fall in love with the product.'”

“As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit you and look great on you.”

“I'm not a big consumer at all. I'm very happy with enough.”