The World Motivation
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
“The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.”
— Yves Behar · Consumers
Explore more quotes by Yves Behar on topics like Consumers, wisdom, and life lessons.
“The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.”
“Design is a tool that either allows us to create new markets or disrupt existing ones.”
“Steve Jobs changed my life. He also changed the life of every designer.”
“I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change.”
“The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.”
“The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.”
“Some big pharmaceutical companies have engaged in dirty tricks to extend their patents, holding monopolies on certain drugs to pad their profits at consumers' expense.”
“Most citizens are consumers, not investors. They don't recognize the benefits to consumers that come from investment.”
“Anything that helps consumers get more for their money is fine by us.”
“Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not.”
“Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at all.”
“Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”