“The main reason why it is profitable to establish a firm would seem to...” — Ronald Coase Quote

“The main reason why it is profitable to establish a firm would seem to be that there is a cost of using the price mechanism. The most obvious cost of 'organizing' production through the price mechanism is that of discovering what the relevant prices are.”

“Changes like the telephone and telegraphy, which tend to reduce the cost of organizing spatially, will tend to increase the size of the firm.”

“In my long life, I have known some great economists, but I have never counted myself among their number nor walked in their company.”

“Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”

“I try to support local traders. The service makes up for any extra cost.”

“I don't think I realized that the cost of fame is that it's open season on every moment of your life.”