“We did the World Cup to relaunch our international efforts, and that s...” — Gary Bettman Quote

“We did the World Cup to relaunch our international efforts, and that served as a foundation.”

“The fact is, I view part of what I do is, if necessary, on difficult issues, be the lightning rod.”

“Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsors and advertisers because our commercials typically don't get zapped out.”

“When I get on the World Cup tour, I'm kind of disconnected from the world. I just kind of get wrapped up in my world and wrapped up in trying to ski fast every day, and I forget about everything else.”

“Klinsmann was the shining hero of the 2006 World Cup when Bayern took him on.”

“Winning is the most important thing at a World Cup.”