“We will hire someone with less experience, less education, and less ex...” — Herb Kelleher Quote

“We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.”

“You can have parties without spending enormous sums of money.”

“I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground.”

“A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries of all time; it is just the way it works.”

“Our people know that if they are sick, we will take care of them. If there are occasions of grief or joy, we will be there with them. They know that we value them as people, not just cogs in a machine.”

“I don't really have any peeves, and I fly other carriers a good bit. My experience has been good in terms of getting on the airplane expeditiously and getting to my destination as need be, on time, with my bags - which I carry on.”

“My advice to many ICOs is to start reading about startups and focus on the product, customer, and market as soon as the sale is over. And don't get distracted by post-ICO euphoria and the price of ETH or BTC.”

“I think I've done a good job in the industry from the standpoint of employee morale and customer satisfaction, and as an innovative thinker in tech.”

“Knowing your customer inside and out is mission-critical, and it takes time. It's impossible to hit on the insights that will ultimately decide your company's fate without putting them to the test - literally - even if that takes longer than you'd have liked.”

“When you improve your product so it does the customer's job better, then you gain market share.”

“The minute you do any layoffs, you might as well lay off the whole joint because everybody forgets about the customer and worries about their job security.”

“I'd just like to be treated like a regular customer.”