“Creative without strategy is called 'art.' Creative with strategy is c...” — Jef I. Richards Quote

“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'”

“If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.”

“I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.”

“The final purpose of art is to intensify, even, if necessary, to exacerbate, the moral consciousness of people.”

“An empty canvas is a living wonder... far lovelier than certain pictures.”

“Every man lives in two realms: the internal and the external. The internal is that realm of spiritual ends expressed in art, literature, morals, and religion. The external is that complex of devices, techniques, mechanisms, and instrumentalities by means of which we live.”