“A small change at the beginning of the design process defines an entir...” — Jonathan Ive Quote

A small change at the beginning of the design process defines an entirely different product at the end.

The computer industry is creatively bankrupt.

There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

The one thing that I would say that defines me is I love to learn. I get excited about new things. I buy more books than I read or finish.

The fact is that a ghastly class prejudice defines our response to the Indian Diaspora.

Monogamy is not something that's important to me. I don't think it defines love.

A patent, or invention, is any assemblage of technologies or ideas that you can put together that nobody put together that way before. That's how the patent office defines it. That's an invention.

The fact is, there's no single magic number that defines profitability for a game.