“The reality of the writer's world is that you set yourself up for disa...” — Ashwin Sanghi Quote

“The reality of the writer's world is that you set yourself up for disappointment with every success that you deliver because with every success you raise your readers' expectations.”

“My self-publishing adventure led to my work being picked up by a traditional publisher and eventually hitting the bestseller lists. That led to two more bestselling novels.”

“Writing is a intensely personal activity. I can pen down my best thoughts when I'm alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.”

“While you cannot deliver policies without principles, you cannot deliver principles without having power. You have quickly to move to a stage where, emphasising your principles, you build a programme, then call for popular support.”

“I would hate to be that person who is, you know, the mystery writer who has to deliver a book every year to publisher X.”

“You know for me when I promise something I want to deliver. If you don't, you have to disappear.”