“I'm quite low-key - Isabel Marant is one of my favourite designers.” — Sophie McShera Quote

I'm quite low-key - Isabel Marant is one of my favourite designers.

When I was ten, I had a weird cinema party where I invited everyone from my street to come. I pretended I was an usher and tried to sell them all popcorn.

Normally, you have to wait for the costume department to help you out of costume.

I was obsessed with 'The Sound of Music.' I always feel nostalgic watching it.

I'm really good at pretending.

Antwerp literally was a trash hole, but fashion changed that. The designers there were extreme, and their work was hard to understand. But now, people from all over the world come to Antwerp to shop.

Tailoring was considered to be a world that was very traditional, and basically going out of fashion. Fashion designers did not have a real link with tailoring or tradition, so I fused the two worlds together.

I wanted to create Rouje to bring together my talented friends - photographers, stylists, graphic designers - in a project to create my universe and perfect dressing. I did not want to call the brand my name, because I have other projects, and this brand is the result of the work of several people and not just me.

I want entrepreneurs to be engineers and scientists and designers; they don't necessarily have to be Internet entrepreneurs or retail entrepreneurs.