“Brand is just a perception, and perception will match reality over tim...” — Elon Musk Quote

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

If you look at our current technology level, something strange has to happen to civilisations, and I mean strange in a bad way. And it could be that there are a whole lot of dead, one-planet civilisations.

I say something, and then it usually happens. Maybe not on schedule, but it usually happens.

Great companies are built on great products.

When something is important enough, you do it even if the odds are not in your favor.

Intellectual property has the shelf life of a banana.

Part of the gestation of 'The Wall' was this business of alienation from the audience, and so the interesting thing was, what 'The Wall' eventually became was something that absolutely engaged the audience.

You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.

The normal profits of a business concern in the United States are six, eight, ten, and sometimes twelve percent. But war-time profits - ah! that is another matter - twenty, sixty, one hundred, three hundred, and even eighteen hundred per cent - the sky is the limit.