“The consumer isn't a moron; she is your wife.” — David Ogilvy Quote

“The consumer isn't a moron; she is your wife.”

“Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.”

“I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”

“Treaties, agreements and organizations to help settle disputes may be necessary, but they often favor the interests of business over citizens.”

“The business of biomedical research is mostly about failure. Few projects we commission will ultimately result in success. But every study we do contributes to the body of knowledge that brings science and society closer to a solution.”

“I like Mr. Gorbachev, we can do business together.”