“Grounding airplanes to cover your butt would never have let Orville or...” — Gordon Bethune Quote

“Grounding airplanes to cover your butt would never have let Orville or Wilbur change the world. We would still be spending weeks to cross the Atlantic to do business in London.”

“You're only as good as your dumbest competitor.”

“Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.”

“All the business of war, and indeed all the business of life, is to endeavour to find out what you don't know by what you do; that's what I called 'guess what was at the other side of the hill'.”

“Wherever I was in the world, at the beginning of every consulting project, one thing was certain: I would know less about the business at hand than the people I was supposed to be advising.”

“This is a business of love and labor.”