“World domination was never the plan.” — Joe Lycett Quote

World domination was never the plan.

I buy flowers for myself all the time. I'm comedy's Elton John.

I originally came out as gay when I was a teenager, then backtracked when I thought I had closed off the market a bit!

I try and avoid the big comics in Edinburgh. You can see them on tour. Edinburgh is all about seeing the smaller comedians.

I'm good at throwing fabric on myself!

On bottom, on top, on my feet, with my hands, with my knees, with my kicks and even if you've got to go to a decision, we'll go to a decision but every time I step into the octagon, I don't look to a decision. I look for the finish. If I cannot finish, then I look for domination.

Basically, I'm working on global domination. I plan to have members globally. What I'm looking to do is expand in a way that allows us to provide more access and take advantage of the sort of 'world is flat' technology platform, where it doesn't matter where you're located.

Look in the mirror, and don't be tempted to equate transient domination with either intrinsic superiority or prospects for extended survival.

I'm not interested in world domination. I'm interested in running a nice little brand that takes care of its own and does really good work.