“We don't sell a car, we sell a dream. We are Italy's national team. Th...” — Luca Cordero di Montezemolo Quote

“We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.”

“With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.”

“As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.”

“No action hero is more closely associated with cars than James Bond.”

“See, when you drive home today, you've got a big windshield on the front of your car. And you've got a little bitty rearview mirror. And the reason the windshield is so large and the rearview mirror is so small is because what's happened in your past is not near as important as what's in your future.”

“Eventually, all cars are going to be autonomous.”