“Any small business that's predicated on technological innovation and i...” — John Quelch Quote

“Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.”

“Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.”

“The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.”

“A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.”

“When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.”

“America's health depends on all businesses, not just healthcare companies, to do their part.”

“What writing a poem really does - and what figuring how to perform effectively really does - is forces people to listen to you. It frames your thoughts in such a way that grabs people's attentions and forces them to hear the things that you're actually saying.”

“That's why it's so important to have that gap between your fastball and off-speed pitches: then, when you effectively locate your fastball, it plays at a higher velocity.”

“In order to predict effectively, we need to use science. And the reason that we need to use science is because then we can reproduce what we're doing; it's not just wisdom or guesswork. And if we can predict, then we can engineer the future.”

“The mid-day meal is a well-intentioned scheme and has to be implemented effectively.”

“It's an interesting juxtaposition, being student body president and leading others and learning how to effectively help people on the team in a way that's not as direct.”