“The way you communicate an idea is different than the way you communic...” — Frank Luntz Quote

“The way you communicate an idea is different than the way you communicate a product.”

“It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.”

“I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.”

“Amazon and Snap both have stories that are compelling for many investors: Amazon has transformed retailing and is destined to dominate it. Snap is reinventing communication, at least for millennials and those even younger.”

“That's a big part of leadership is inspiration but also understanding solutions and how to drive communication home.”

“One's eyes are what one is, one's mouth is what one becomes.”