“Unlike so many other sounds, there's no maximum exposure to birdsong.” — Julian Treasure Quote

“Unlike so many other sounds, there's no maximum exposure to birdsong.”

“It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening.”

“You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars.”

“If you're a priority artist, then you get an amazing amount of exposure and money thrown. If you are more niche, then it's not necessarily the way forward. If you want Instagram followers and fame, then the major labels are still really great for that.”

“The wider the exposure that we give children of the real working world, the better.”

“Without exposure to potential failure, there is no risk.”