“When kids get stuck on one of our quests, we now have an app for that....” — Jeff Kinney Quote

When kids get stuck on one of our quests, we now have an app for that. It is so cool to know that now kids can use mobile technology to learn more about Poptropica's great adventures and solve its challenging quests.

When I started writing 'Diary of a Wimpy Kid,' I was trying to write the type of book you might enjoy, put back on your shelf, and rediscover a few years later. I hope that the book finds its way into the bathroom of every kid in America.

I never thought I was writing for kids at all. It really shocked and unsettled me to hear kids were buying the books. If I'd known I was writing for kids, I might actually have spelt things out a bit more, and that would probably have killed the appeal.

Kids can sniff out when they are being preached to, and they don't like it. So while my books aren't amoral, they are not infused with morals or a message, either, and kids like that.

I am a bit of a bad boy. I have tattoos and I mess around. That's part of my image, so it's cool.

To be able to sit back and enjoy the game, sit back and watch guys that you know played and you might have worked with it or you personally know, it's cool; it's awesome to sit back and say I know that guy because you're more of a fan of that game and that person.

I think 'Cool Hand Luke' was probably the first movie in which I was aware of the writing as its own separate thing. It was that speech when the guy reads Paul Newman the riot act. The speech about going in the box.

I wouldn't want to be Superman. Batman would be cool. But the one I've always wanted to play is the Joker. There is a maniacal and dangerous side to me.