“If you have total freedom to design, you won't get anything interestin...” — Rei Kawakubo Quote

“If you have total freedom to design, you won't get anything interesting. So I give myself restraints in order to kind of push myself through, to create something new. It's the torture that I give myself, the pain and the struggle that I go through.”

“What's interesting about collaborations is the possibility for one plus one to equal three.”

“In response to the making of DSMNY, a change in the Chelsea store became necessary. My flagship stores always have to lead the way.”

“I'm actually studying hospitality and I have a concentration in event planning and design. I study mostly around event management and a little bit of business.”

“There are usually three sections of people who like my work. There are those who like them aesthetically. They see beauty in the images. Second, there are those who like the horror aspect, which is by design, and I like that. Third, there are those who are moved by the historical or political nature of them. They want to talk about them.”

“I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don't have a variable reward, which maintains mystery.”