“To design something really new and innovative you have to reject reaso...” — Jonathan Ive Quote

To design something really new and innovative you have to reject reason.

There are some shocking cars on the road.

I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

We knew that iMac was fast; we didn't need to make it ugly.

Engineers have a certain mindset of how they approach problem solving. That's basically what engineers are: problem solvers. You identify the problem. Then you design a process to solve the problem. Then you execute the process and repeat it over and over until you get it right.

When I was 11 or 12, I wanted to be a fashion designer. I would draw outfits all the time in my school books and I had the Usborne Book of Fashion Design and spend hours on it.

Write out the story - rapidly, fluently, and not too critically - following the second or narrative-order synopsis. Change incidents and plot whenever the developing process seems to suggest such change, never being bound by any previous design.

But the Supreme Court does not make sweeping changes in constitutional law by accident, or by its own design. Rather, the Court is limited to deciding the cases that the parties ask the Court to decide.