“When you are in an unpleasant environment that makes you feel uncomfor...” — Yelena Baturina Quote

When you are in an unpleasant environment that makes you feel uncomfortable, one of the key ways to improve that situation is through design. That's why I think it is so important to help develop and showcase young designers, as they are our future.

In the mid-1990s, when Russia was undergoing a construction boom, I entered the real estate development market.

The Garden of Wonders project encompasses the knowledge that Be Open has accumulated over the years of work on different continents and different spheres.

I demand a lot from myself and reflect this attitude upon others: I consider it to be an important quality for a leader. I also think it is impossible to achieve success without persistence.

When I was 11 or 12, I wanted to be a fashion designer. I would draw outfits all the time in my school books and I had the Usborne Book of Fashion Design and spend hours on it.

A lot of young girls don't realise how diverse the career opportunities are in games development. Many think that you need elite math skills and a vast knowledge of all things tech to work in games, and haven't thought about avenues like design, producing, art, writing or composing.

My overall artistic goal is to marry graphic design with comic books and traditional storytelling.

Design has taken the place of what sailing used to be.