It may sound ambitious, but I really hope that modern design will spread all around the globe.
“It may sound ambitious, but I really hope that modern design will spread all around the globe.”
— Jil Sander · Design
The World Motivation
It may sound ambitious, but I really hope that modern design will spread all around the globe.
“It may sound ambitious, but I really hope that modern design will spread all around the globe.”
— Jil Sander · Design
It may sound ambitious, but I really hope that modern design will spread all around the globe.
The '90s were extremely diverse, almost like a laboratory of the new century. There was much experimenting around, in politics, economics, gender and family structures, and also in fashion. There was a cloud of possibilities which kept us all dizzy.
Initially, it was the unpractical in fashion that brought me to design my own line. I felt that it was much more attractive to cut clothes with respect for the living, three-dimensional body rather than to cover the body with decorative ideas.
Life is full of challenges and surprises.
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
Being a sculptor who uses found objects, all the objects I use in my work have been designed by other people. So I'm tweaking them in some way by squashing them or throwing them off cliffs! Then I formalise my damage by suspending them or arranging them in some kind of way. So I'm using other people's design in a way, so I'm an 'un-maker.'
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I am convinced that you don't need to spend a fortune to look like a million.