“Design and technology should be the subject where mathematical brainbo...” — James Dyson Quote

Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.

The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.

When you can't compete on cost, compete on quality.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

I've obviously used fans - I wouldn't say all my life, because we couldn't afford them when I was young, but from my 20s and onwards we've had to use fans. And I've always loathed them. Everything about them. The way you adjust them, getting them at the angle you want. Carrying them. Cleaning them. The danger of putting your finger in them.

I've always liked working with an archetypal design, something functional.

We believe it is essential to establish federal emission reduction targets that can vary by state or region with policy flexibility for states to design solutions that work for their unique circumstances. Such targets would level the playing field and send a clear signal to business and industry as we transition to a clean energy economy.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

Apart from differentiating our spaces with design, we also look for buildings that have distinctive character. We make sure every seat is a good one.