Wonderbra is such an iconic brand with strong design values and great sense of humour.
“Wonderbra is such an iconic brand with strong design values and great sense of humour.”
— Jenny Packham · Design
The World Motivation
Wonderbra is such an iconic brand with strong design values and great sense of humour.
“Wonderbra is such an iconic brand with strong design values and great sense of humour.”
— Jenny Packham · Design
Wonderbra is such an iconic brand with strong design values and great sense of humour.
I've always really loved the '20s and the whole Art Deco time. I just think it was just the most amazing era for style and design.
I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.
It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.
Nobody is going to buy one of our dresses because it will do, or as something to hide away in their wardrobe and wear at some dimly undetermined point. They always have an event of some kind in mind. They want to walk in the room and for everybody to think how amazing they look. That's the job, really.
Color does not add a pleasant quality to design - it reinforces it.
But design has never been a Europe-only project. The best of design has global influences. And we've got to design the future immigration system to make sure that we continue to attract the brightest and best.
Victor Papenack, who was teaching design, had his students making radios for a penny each that could be shipped to Third World people.
I think of makeup as more like a design, decoration, or jewelry. I mean, it's literally paint; it's art. I don't prefer to use it as concealing anything because it influences the illusion of standardized perfection.
A rational model of software is to design it quickly - the economic pressure to improvise presents an interesting challenge.