“A soup manufacturer uses the same colors and design on every label to ...” — Leigh Michaels Quote

“A soup manufacturer uses the same colors and design on every label to catch the consumer's eye and assure her that she's getting brand-name quality, whether she's buying bean soup or corn chowder or cream of tomato.”

“Heroes and heroines don't commit adultery.”

“The hero of a mainstream stand-alone novel can get by with things the hero of a sweet traditional category romance wouldn't dream of doing.”

“Success isn't something you achieve by accident, but rather by design.”

“At Stanford, we teach 'design thinking' - that is, we put together small, interdisciplinary groups to figure out what the true needs are and then to apply the art of engineering to serve them.”

“For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.”