“I don't design for wallflowers.” — Giles Deacon Quote

I don't design for wallflowers.

I like to have a swim in the morning, a great way to start the day.

I really like doing good work and working with good people - that's the thing that drives me.

I liked natural history. I liked the outdoors. And I found the sea quite interesting.

I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman.

It's really important for me that we work with the best factories and factories that are really thoughtful in their design and make sure that we can also produce the best product and do best by those who are helping produce our product around the world.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

In our interconnected world, novel technology could empower just one fanatic, or some weirdo with a mindset of those who now design computer viruses, to trigger some kind of disaster. Indeed, catastrophe could arise simply from technical misadventure - error rather than terror.

Design is a constant challenge to balance comfort with luxe, the practical with the desirable.