“Psychographics speaks more to an attitude, a lifestyle.” — Richard Hayne Quote

“Psychographics speaks more to an attitude, a lifestyle.”

“The store experience must become a performance, with the energy and precision of a Broadway play.”

“At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.”

“I just don't feel much interested in the lifestyles of the rich and famous.”

“Me, as a human, I never want to take away another human being's choices or lifestyles or anything.”

“I believe in lifestyle changes, and when you think of something long term, you do it better. If I know I just have to eat this way for a week, how does that help you for the long term? It doesn't.”