“During the Olympics they're really strict about what you're allowed to...” — Henrik Lundqvist Quote

“During the Olympics they're really strict about what you're allowed to wear. You get a lot of clothes, but everything is pre-ordered. We had a fitting over the summer. You're not allowed to wear your own clothes. No logos, nothing. You get fined if you wear something you're not supposed to wear.”

“I've always aligned myself with a more modern, European fit. I maintain that fit is the thing that makes or breaks an outfit. Good tailoring trumps designer and price any day.”

“You get to the rink, stretch for 10-15 minutes, go on the ice 20 minutes before practice starts and do goalie drills, practice for an hour, then stay on the ice for about 10-15 minutes to do extra shooting.”

“I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.”

“I'm kind of brandless. I don't like big logos or whatever.”

“There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.”