“Ultimately, my belief is that the best marketing is creating a product...” — Katrina Lake Quote

“Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.”

“Find someone within the company who is on another team but is at a similar level or role as you to be a friend, a sounding board, and a place to go for candid feedback. Find a mentor within the company who resembles the leader you'd like to grow to be.”

“Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.”

“It may not be the best marketing thing to do but I don't like talking about my film until I have finished it.”

“I like to look nice, but I'm not marketing being beautiful.”

“There's nothing remotely interesting to me about marketing music as a product.”