“Even as an actor, much before I turned director or producer, I was som...” — Prithviraj Sukumaran Quote

Even as an actor, much before I turned director or producer, I was somebody who was very involved with every film I was doing. I would pretty much be a part of a project from the time they toss the ball to the marketing. It's very simple.

Success comes with a baggage. When you are successful, there is a lot of temptation to not foray outside of your boundaries and just stick to what is successful. It is very tempting because it is very easy to do.

The biggest challenge Malayalam cinema faces is territorial. We operate within a small territory in Kerala, and the Malayalam diaspora across the world in comparative terms is quite small. But we have world-class talent in terms of technicians, actors, and writers.

As long as interesting work will find me, I will love to do more Bollywood films.

The marketing is just as important as the music, almost.

Let's hear it for Waterstones, which has put its sizeable retail muscle behind a campaign to end the marketing of books as 'for girls' or 'for boys.'

There's been too much attention on marketing. Can't we just talk about the paintings?

Books marketing has moved from the review culture to a preview culture.

I didn't want to make it look like I was taking skateboarding and using that as like a marketing thing for wrestling.