“I come from a farming culture, where we valued raw materials above all...” — Brunello Cucinelli Quote

“I come from a farming culture, where we valued raw materials above all.”

“To me, the simplest things can have the highest value.”

“I tell my staff, 'Give me your best, and then go home and live your life.' I've never asked anyone to work harder, but I've told plenty that they needed rest.”

“Modern minimalism has become less strict over time with a wider range of textures and materials, with other cozier layers.”

“The fact is I'm an opportunist. I'll take materials around me, materials on my table, and work with them as I'm searching for an idea that works.”

“Loro Piana is all about seeking quality materials.”