“Film used to have to be niche and find its audience in a little art ho...” — Paul Bettany Quote

“Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.”

“I've noticed, in the ebbs and flows of success and popularity, so much of it is fraudulent and to be distrusted.”

“It's weird, because usually if you're British and you go to America you play baddies; but I play naughty people here and goodies in America.”

“When I write a song, it is to fill a niche in people's lives. To have a song for every experience if one hadn't been written yet.”

“I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?'”

“I had found my niche working in a trade I love with reasonable hours.”